Amazon Deals Calendar 2026 | Every Major Shopping Event

Hi there! 🙂

Check out Amazon’s key 2026 deals below. Use this calendar to follow major deal events, spot repeat promos, and plan your purchases.

Amazon Deals Calendar 2026

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❄️

January

Winter Clearance
All Month
Grab huge markdowns on remaining cold-weather stock. Find deep price cuts on outdoor gear and apparel.
GlobalOnline
New Year Resolutions
Early January
Score major discounts on fitness equipment, activewear, and health tech.
Global
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💝

February

Valentine's Day Gifts
February 1-14
Find curated gift guides with reduced prices. Fast shipping available for last-minute buyers.
GlobalPrime
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🌱

March

Big Spring Deals
March 25-31
Massive markdowns on seasonal goods, lawn care, and electronics. Global accessibility.
GlobalOnline
Spring Deal Days
March 10-16 (UK)
Early spring promos exclusively targeting UK shoppers across all categories.
UK
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🌎

April

Earth Day Promos
April 21-22
Eco-friendly products marked down. Heavy emphasis on sustainable brands and refurbished electronics.
Global
Golden Week
Late April (Japan)
Huge domestic shopping event with thousands of exclusive localized discounts.
Japan
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💐

May

Mother's Day Offers
Early to Mid-May
Top gifts at lower prices. Includes electronics, jewelry, and smart home devices.
GlobalPrime
Memorial Day Event
Late May (US)
Big discounts on appliances, patio furniture, and mattresses.
US
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👔

June

Father's Day Finds
Mid-June
Markdowns on tech, power tools, and menswear. Quick delivery options available.
Global
Summer Prep
Late June
Early rollouts of summer goods preceding July's massive member event.
Global
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📦

July

Prime Day
Mid-July
The biggest anchor event of the year. Exclusive drops and insane price cuts for members only.
PrimeGlobal
Summer Clearance
Late July
Clear out summer inventory with deep price slashes on seasonal inventory.
Global
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🎒

August

Back to School
All Month
Laptops, classroom supplies, and dorm basics at rock-bottom prices.
Global
Off-to-College Offers
Mid to Late August
Targeted discounts on mini-fridges, bedding, and compact furniture.
USUK
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🍂

September

Labor Day Deals
Early September (US)
End-of-summer markdowns on outdoor furniture, grills, and large appliances.
US
Customer Day
Mid-September (Brazil)
Top retail event in South America featuring fast delivery and massive price drops.
Brazil
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🎃

October

Prime Big Deal Days
Early to Mid-October
Fall's biggest member-only event. A massive global kickoff to holiday shopping.
PrimeGlobal
Great Indian Festival
October (India)
Deep discounts timed perfectly for Diwali demand. Incredible tech and fashion pricing.
India
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🛒

November

Black Friday Event
November 27
Insane doorbusters across all categories. The most intense shopping day of the year globally.
GlobalOnline
Cyber Monday
November 30
Top tech, computing, and electronics markdowns. Extended offers through the week.
GlobalOnline
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🎁

December

12 Days of Deals
Early to Mid-December
Daily flash drops on hot holiday gifts. Perfect for late shoppers needing fast fulfillment.
GlobalOnline
Boxing Day Deals
December 26 Onward
Post-holiday clearance. Major event to move out winter inventory.
UKCA/AU

Reference Guide

Event Categories
Winter Events
Major Events
Spring Events
Summer Events
Fall Events
Clearance Events
Holiday Events
Regional Availability
Global: Available across primary storefronts
US: United States market focus
UK: United Kingdom storefront focus
Regional: Specific global territories
Prime: Active Prime membership required
Online: Digital storefront exclusive
Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.

Amazon Deals FAQ

1

What are Lightning Deals?

Lightning Deals are extreme, short-term discounts available for a limited number of hours. They feature a progress bar showing how many items remain in stock. Once the inventory runs out or the timer expires, the offer disappears completely.

Tip: Prime members get a 30-minute head start on these offers. If you see something you want, claim it instantly before it sells out.
2

How do I find the Deal of the Day?

You can locate these daily markdowns by clicking the “Today's Deals” link directly at the top of the homepage. Amazon refreshes these massive discounts every 24 hours at midnight Pacific Time.

3

Do I need Prime to access major events?

Yes, for specific events. Prime Day and Prime Big Deal Days strictly require an active membership. However, anyone can shop general public events like Black Friday, Cyber Monday, and the Big Spring Sale.

4

What is the Amazon Outlet?

The Outlet is a hidden section where Amazon unloads overstocked inventory and clearance items. You will find thousands of products marked down by 20% to 50% across electronics, clothing, and home goods.

5

Does Amazon match prices from competitors?

No, they don't offer a traditional price-matching policy. Instead, their automated algorithms constantly scan the web and adjust their own listings to undercut or match massive competitors like Walmart and Target automatically.

6

What are Subscribe & Save discounts?

You can slash up to 15% off your total by scheduling recurring deliveries for everyday essentials like groceries, pet food, and toiletries. You can cancel these automated shipments at any time without a penalty.

7

How does Amazon Renewed save money?

Renewed products are pre-owned, refurbished items that look and work like new. They cost significantly less than brand-new equivalents and come heavily backed by a 90-day guarantee.

8

Can I track price drops automatically?

Yes. Add items to your Wish List or shopping cart and leave them there. The platform will notify you immediately if the price falls. Third-party browser extensions also track historical pricing charts.

9

What happens if a deal sells out while in my cart?

For high-demand promotions like Lightning Deals, adding an item to your cart locks your price for exactly 15 minutes. If you don't checkout before the timer hits zero, you lose your spot to the waitlist.

10

Are private label brands cheaper?

Yes. In-house brands like Amazon Basics and Amazon Essentials consistently cost less than name-brand alternatives. During major site-wide events, these proprietary product lines see the deepest and most aggressive percentage markdowns.