Amazon.com offers sales all year round to help you save money on various items. This calendar shows the main events from January to December of 2026. Check it out below, along with quick notes on each month to plan your shopping better ๐
Amazon Sales Calendar 2026
January
New Year & Fitness Deals
“New Year, New You” promotions focusing on fitness gear, organization, and wellness supplements.
Winter Clearance
End-of-season markdowns on coats, heaters, and winter bedding.
February
Valentine's Day Gifting
Surges in deals for jewelry, chocolates, fragrances, and romantic gifts.
Presidents' Day (US)
US-focused weekend sale prioritizing appliances, mattresses, and winter tech clearance.
March
Amazon Big Spring Sale
Major Amazon-named event. Discounts on spring fashion, outdoor furniture, and lawn care. Open to all customers (Prime exclusives available).
April
Tax Refund Promos
Unofficial retail push targeting bigger-ticket electronics and appliances.
Sustainability Deals
Climate Pledge Friendly products and eco-home goods highlighted for Earth Day.
May
Mother's Day Gifting
Promotions on beauty sets, Kindle e-readers, and smart home gifts.
Memorial Day (US)
Unofficial summer kickoff. High volume of deals on grills, patio furniture, and camping gear.
June
Father's Day Gifting
Focus on tools, tech accessories, and men's grooming.
Early Prime Day Deals
“Lead-up” deals often begin dropping on Amazon devices 1-2 weeks before the main July event.
July
Amazon Prime Day
The biggest global event of the year. 48-hour exclusive sale for Prime members with lowest prices on tech and home goods.
August
Back to School
Heavy promotion on laptops, backpacks, stationery, and dorm essentials (Off to College).
September
Labor Day Sale (US)
End-of-summer clearance. Strong discounts on fashion, footwear, and outdoor gear.
Great Indian Festival (India)
Amazon India's largest annual sale event. Dates typically overlap into October.
October
Prime Big Deal Days
“October Prime Day.” Exclusive early holiday access for Prime members. Major tech and gift focus.
Halloween Shop
Costumes, decor, and candy bulk buys.
November
Black Friday Week
Massive multi-day event starting before Thanksgiving. Deepest discounts of the year on TVs and electronics.
December
Cyber Monday
Typically follows Black Friday. Digital-first deals, smart home tech, and gaming.
Last-Minute Holiday Deals
Final shipping deadlines for gifts. Sales shift to toys, stocking stuffers, and gift cards.
Affiliate Disclosure: This post may contain affiliate links. We earn commissions from purchases at no extra cost to you.
๐ Amazon Sales Throughout the Year
Amazon runs sales every month. Some are official events, others are seasonal promotions. Here's the breakdown:
January Seasonal
January Amazon sales include:New Year fitness and organization deals hit early . Expect discounts on gym equipment, meal prep containers, and wellness supplements. Winter clearance sales drop prices on coats, heaters, and cold-weather bedding.
February Seasonal
February Amazon sales include:Valentine's Day promotions run – with deals on jewelry, chocolates, and fragrances. Presidents' Day weekend (late February) brings mattress and appliance discounts.
March Official Event
March features official Amazon event:Amazon Big Spring Sale runs late (typically last week). Official Amazon event with deals on spring fashion, outdoor furniture, lawn equipment, and gardening supplies. Open to all shoppers, with Prime-exclusive bonuses.
April Seasonal
April Amazon sales include:Tax refund season brings unofficial promotions on big-ticket electronics and appliances. Earth Day () highlights Climate Pledge Friendly products. Easter deals focus on candy and seasonal decor.
May Seasonal
May Amazon sales include:Mother's Day sales (early ) feature beauty sets, Kindle e-readers, and kitchen gadgets. Memorial Day weekend brings grills, patio furniture, camping gear, and coolers on sale.
June Seasonal
June Amazon sales include:Father's Day promotions (leading to mid-) discount tools, tech accessories, and men's grooming. Late June often sees early Prime Day deals dropping on Amazon devices and select categories.
July Official Event
July features Amazon's biggest sale:Prime Day is Amazon's biggest sale event. Runs mid- for 48-96 hours (dates vary annually; was –). Prime membership required. Deepest discounts on electronics, home goods, and Amazon devices.
August Seasonal
August Amazon sales include:Back to School and Off to College promotions run all . Laptops, backpacks, dorm essentials, and school supplies get heavy discounts. Target audience: students and parents.
September Mixed Events
September features multiple events:Labor Day sales (early ) clear end-of-summer inventoryโfashion, footwear, outdoor gear. Amazon Great Indian Festival launches late September (India only, runs into October).
October Official Event
October features Prime Big Deal Days:Prime Big Deal Days happens early (typically first or second week). Second major Prime-exclusive event of the yearโthink “October Prime Day” for holiday prep. Halloween deals peak late October with costumes and decorations.
November Official Event
November features Black Friday Week:Black Friday Week starts late (around ) and extends through Cyber Monday. Amazon's longest deal window. Deepest discounts on TVs, toys, and electronics. Thanksgiving Day features kitchen appliances.
December Official Event
December features Cyber Monday and holiday deals:Cyber Monday (early , often ) emphasizes tech and gaming. Last-minute holiday deals run mid-to-late December with aggressive shipping deadline promotions on toys, gift cards, and stocking stuffers.
15 Amazon Sales FAQ
This sometimes happens when sellers have leftover inventory after big sales events. Once the main sale crowds are gone, some sellers may cut prices even further rather than pay storage fees or deal with returns to manufacturers. Think of it like a clearance sale after the clearance sale.
However, this isn't a guaranteed pattern you can rely on. If you see something you want but aren't urgent about, it might be worth checking back a few days after Prime Day or Black Friday ends, but don't count on finding better deals.
For Lightning Deals and limited-time offers, add items to your cart immediately when you see them, but don't rush to checkout right away. Amazon typically holds items in your cart for about 15 minutes during flash sales.
Here's the trick: those first few minutes often see the highest traffic and slowest processing. Wait about 3-5 minutes before checking out โ this gives you time to double-check the deal and avoid the initial rush that can cause payment processing delays. Just don't wait longer than 10 minutes, or you risk losing the item.
When a Lightning Deal sells out, you can join a waitlist. Amazon releases items back to the waitlist when people's 15-minute cart timers expire or when they abandon their carts. You can't really “game” the system, but here are some tips:
Join the waitlist immediately โ it's first-come, first-served. Keep the page open and refresh it occasionally. Most releases happen within the first 30 minutes after the deal “sells out” because that's when cart timers expire. Also, try joining waitlists for deals that started recently, as they're more likely to have people abandoning their carts.
This usually happens with products that have multiple sellers or slight variations (like different colors or sizes). Amazon's pricing algorithm treats each variation separately, so a blue phone case might be 30% off while the black one is only 20% off, even from the same seller.
Also, some sellers use different discount strategies โ one might offer a percentage discount while another uses a dollar amount off. Always check all color/size options before buying, and look at the “Other sellers” section. You might find the exact same item for less money just by clicking around a bit.
During major sales, Amazon prioritizes showing items that are actually on sale in search results. If your wishlisted item isn't discounted, it might get buried on page 5 instead of showing up on page 1 like it normally would.
Amazon also boosts sponsored listings during sales, so paid ads take up more space. To find your saved items during sales, search by the exact product name or model number instead of generic terms. You can also go directly to your wishlist or browsing history instead of relying on search results.
This situation is tricky, and Amazon's current policy is more restrictive than many people expect. If you bought something at full price and it goes on sale while your return window is still open, Amazon typically requires you to return the original item and purchase it again at the sale price rather than providing a direct price adjustment.
Some customers report success getting gift card credits for price differences when contacting customer service, but this isn't guaranteed or part of their official policy. The safest approach is to return and rebuy if the price difference is significant enough to justify the hassle.
Look for prices that seem too good to be true โ like a $200 item supposedly marked down from $800. Real red flags include: round numbers (exactly $500 “was” price), prices that are triple or more than similar items, and “was” prices that appeared just days before the sale.
If the “original” price never actually existed, you'll see it clearly in the price chart. Also, compare with other major retailers โ if Amazon says something was $100 but it's $40 everywhere else, that's a red flag.
This may happen for several reasons. Some sellers might remove products to avoid having to compete with deep discounts if they can't afford to match other sellers' prices. Others may want to avoid getting overwhelmed with orders they can't fulfill quickly, since poor shipping performance during sales can hurt their seller ratings long-term.
For you as a buyer, this could mean checking back after the sale โ those products sometimes return with decent discounts a week or two later when the seller is ready to handle normal order volumes.
Yes, it's completely legal, but there are some practical issues. Many international Amazon sites (like Amazon UK or Germany) ship to the US, and their sale prices can be better even after shipping costs and currency conversion.
However, you might face longer shipping times, different return policies, and potential customs fees for expensive items. Also, warranties might not be valid in your country. The easiest approach is to check Amazon Canada or Mexico first since shipping is usually faster and cheaper. For electronics, make sure they're compatible with your country's standards (voltage, cellular bands, etc.).
Deal of the Day runs for 24 hours with unlimited quantities, so you don't need to rush. Lightning Deals are limited-time (usually 4-6 hours) with limited quantities โ these require quick action. Hidden deals aren't promoted on the main deals page but show up in search results or specific categories.
Lightning Deals create urgency but don't always offer the deepest discounts. Deal of the Day items often provide good value since they need to be attractive enough to last 24 hours. Hidden deals can offer good value since there's less competition, but they're harder to find. Check the “Today's Deals” page and filter by discount percentage to find these less obvious opportunities.
During sales, Amazon's recommendation system may prioritize items that are discounted or have higher profit margins. This means you might see completely different “frequently bought together” or “customers also viewed” suggestions than normal.
The potential upside is discovering deals on items you never thought to look for. The downside is that Amazon might push you toward items with bigger markups disguised as “deals.” To use this to your advantage, browse the recommendations for items you're already buying, but always double-check if those suggested items are actually good deals by comparing their sale prices to their normal prices.
Amazon may use these progress bars partly as psychological pressure, not always as precise stock indicators. Some “limited quantity” deals might have much larger quantities than they imply. You might see “45% claimed” sit there for hours without moving much.
Real limited deals usually show specific quantities like “Only 3 left in stock” and have timestamps showing when they end. If a deal just shows a percentage without specific numbers or countdown timers, it's likely not as urgent as it appears. Focus your energy on deals with clear quantity numbers and definite end times โ those are more likely to actually sell out fast.
Amazon's return policy stays the same, but manufacturer warranties can be different. Some manufacturers offer shorter warranties on items sold during major sales events, especially electronics. This is usually buried in fine print.
Also, if you buy from third-party sellers during sales, their return policies might be more restrictive than Amazon's standard policy. Always check who's actually selling the item before buying. Items “Sold by Amazon” have the same return protection regardless of whether you paid full price or sale price. But items from other sellers might have different rules, especially during high-volume sale periods.
Amazon's fraud detection systems get extra sensitive during major sales because that's when most fraudulent activity happens. If you suddenly buy way more than usual, or buy from multiple new categories, their system might flag your account for review.
This could potentially lead to temporary account freezes or requests for additional verification. To reduce this risk: consider spreading large purchases across a few days instead of buying everything at once, stick to payment methods you've used before, and make sure your shipping address matches your billing address. If you do get flagged, it usually resolves within 24-48 hours, but it can be frustrating during time-sensitive sales.
Absolutely. Fake review activity spikes during major sales because that's when the most people are shopping and when bad products can make the most money before getting caught. Look for reviews that are overly positive with generic language, multiple reviews posted on the same dates, or reviews that don't mention specific product details.
Also, check if the product has a lot of reviews that suddenly appeared right before the sale started. Good tools for this include checking the review timeline on Fakespot or just scrolling through reviews to see if they feel authentic and specific rather than generic praise.